How to Create an SEO Strategy: The Complete Guide

Building a small business in 2020 means you’re definitely going to have to finally learn about SEO. Maybe you’ve heard of it, know it has something to do with Google, but aren’t sure how to utilize an SEO strategy?You have come to the right place. SEO has become crucial to digital marketing. In fact, 61% of marketing professionals recently said it’s among their very top priorities on the job.

So, if you are new to SEO, and looking to get into the game, please read on for a complete guide to getting started!

What Is SEO?

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High Word Count Content And Why You Need It!

How Does Word Count  Affect SEO?

In our previous blog, we looked at the importance of using keyword analysis tools in SEO. If you missed that post, have a look by clicking here:  Keyword Research And Analysis  While keywords and keyword analysis tools play a significant role in your page scoring well in search queries, they’re not the only factor that comes into play.

Today we’re going to look at some other criteria: word count and content volume. These terms simply refer to the number of words and content quantity that make up your Read more

Keyword Research And Analysis

The Importance of Keywords

This blog builds on our previous post: “Keywords – What They Are And How To Use Them.” In case you missed it, click on the link and give it a read.  It will provide you with the necessary background information for what we’ll be talking about here.

Now that you know what keywords are and how they work, your next step is to determine which keywords are best related to your niche and some guidelines for applying them in your text. This process is called “keyword analysis.”

As is the Read more

Keywords – What They Are And How To Use Them

What Are Keywords?

Have you ever googled a subject and wondered what determines the content that comes up in your google search? Or maybe you’ve wondered why some articles appear at the front of your search while others show further down the page. If you are trying to create a strong presence online, you’ll want to know the answer to these questions. In short, it largely relates back to one thing: keywords!

The term “keywords” (also known as “SEO words” or “search terms”) refers to the words or phrases people enter into a search engine Read more

Introduction to Backlinks

What are Backlinks?

Backlinks (also called inbound links) are links to your website from other people’s websites, and they highlight your website as a “go-to” place for search engines. A search engine will look at the number and dominance of organic links that lead to your site when assessing its quality for search engine result rankings (SERPs). They pretty much mark your website as a really popular kid in town who all the other popular kids want to befriend.

Where Do Backlinks Come From?

Backlinks come from the 90s with the explosion of the internet. One of Read more